SealSkinz
Brand Implementation
Brand Implementation
After investing in a brand repositioning, Sealskinz brought Atkinson Roberts Creative onboard to help roll-out and develop the brand across various marketing formats.
Atkinson Roberts developed a new design for all their packaging across 80+ multi-language SKUs, as well as product catalogues, point of sale, press advertising, exhibition graphics and leaflets. But more importantly working alongside their marketing team to help progress their brand as they move forwards into new global territories and develop new products and technologies.
Since working with Sealskinz, they have had a year on year growth in a mature market, on the back of a fairly slow winter trade, in particular in the Outdoor & Bike markets. Forward orders are also significantly up year on year on the back of increased brand awareness from both retailers and consumers, who are actively asking for Sealskinz by name. Key In-store merchandising support for retailers has been completely re-designed and re-developed leading to one key national account showing a triple digit increase off the back of the POS.
Atkinson Roberts developed a new design for all their packaging across 80+ multi-language SKUs, as well as product catalogues, point of sale, press advertising, exhibition graphics and leaflets. But more importantly working alongside their marketing team to help progress their brand as they move forwards into new global territories and develop new products and technologies.
Since working with Sealskinz, they have had a year on year growth in a mature market, on the back of a fairly slow winter trade, in particular in the Outdoor & Bike markets. Forward orders are also significantly up year on year on the back of increased brand awareness from both retailers and consumers, who are actively asking for Sealskinz by name. Key In-store merchandising support for retailers has been completely re-designed and re-developed leading to one key national account showing a triple digit increase off the back of the POS.
