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Modena Journals
Brand development and brand management
Brand development and brand management
Creating a full brand strategy for a new range of journals for the UK licensee. Creating themes, brand stories, photography art direction, e-commerce website development and ongoing management. Each journal was given a marketing name and 'story' to represent each colour. The aim being to inspire a way to express yourself. We assist the client with ongoing product strategies, campaigns and brand development.
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