![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/ca50e516-8318-4300-95f0-4f18c0c804a5_rw_1200.jpg?h=d770b963d8b108f5c681d6db3722fc5e)
Granger's
Packaging, Brochures and Press Ads
Packaging, Brochures and Press Ads
Granger’s was on the verge of being de-listed from a large proportion of outdoor shops. Re-branding reversed their fortunes taking them back to being No.1 in their category.
Granger’s had a perceived perception of being bad for the environment and not as technically proficient as their nearest rivals, Nikwax. Therefore the logo and packaging re-design needed to address these false perceptions.
The results were a 60% growth in sales within 6 months.
Granger’s had a perceived perception of being bad for the environment and not as technically proficient as their nearest rivals, Nikwax. Therefore the logo and packaging re-design needed to address these false perceptions.
The results were a 60% growth in sales within 6 months.
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/058cf467-c2f5-4405-b537-ee3fdb1ccd55_rw_1200.jpg?h=399a6177038ad119a2bae8c55e944bfa)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/c7b163b5-6c57-4298-91ec-054b5d1c2d15_rw_1200.jpg?h=87f51eaab5b2a8b02fb22513da4997cb)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/6a701831-4b8c-4f89-ad5b-b3e83b020201_rw_1200.jpg?h=a16f0635d170edd84e5242bc59ed5f48)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/33e77d56-1231-4084-812a-86249c6a2ca4_rw_1200.jpg?h=7901613b618b6ec6b06076757535d248)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/46ed1094-2a61-4dbb-a1e1-a64bba0b25aa_rw_1200.jpg?h=c335f6493e25aa46ccaa3080ab94fb0f)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/e24edd1f-824e-43ce-aa94-a105392029a0_rw_1200.jpg?h=d02a59712f1064b8737d30b00e28a6d1)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/be6e02b5-391b-4f00-8548-4582f081a0b2_rw_1200.jpg?h=9766397aac8fd8f48790f331b767cfea)