Granger's
Packaging, Brochures and Press Ads
Packaging, Brochures and Press Ads
Granger’s was on the verge of being de-listed from a large proportion of outdoor shops. Re-branding reversed their fortunes taking them back to being No.1 in their category.
Granger’s had a perceived perception of being bad for the environment and not as technically proficient as their nearest rivals, Nikwax. Therefore the logo and packaging re-design needed to address these false perceptions.
The results were a 60% growth in sales within 6 months.
Granger’s had a perceived perception of being bad for the environment and not as technically proficient as their nearest rivals, Nikwax. Therefore the logo and packaging re-design needed to address these false perceptions.
The results were a 60% growth in sales within 6 months.
