Gin On The Lane
Branding and Website Design
An independent gin bar wanted a brand that echoed the days of prohibition and the speakeasy scene. Using secret society themes within the logo and copywriting along with Art Deco styling from the prohibition era allowed the brand to take the patrons back in time. A website was developed that, during COVID-19 restrictions, allowed the owners to manage the capacity through a pre-booking system that was marketed as a secret society members only club. Speakeasy-style.
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