![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/23fe7718-5821-4b61-a327-1147468655af_rw_1200.jpg?h=d8445e888d14bfd166f7c783f549a472)
Contempo
Branding
Branding
An engineering company had launched a range of balustrade products under the name of Contempo. They required a branding solution that tied 4 distinct ranges together and to help illustrate their customisable characteristics.
With the target audience primarily being architects, the brand had to appear slick and contemporary, with a bias on large photography to highlight the product. The client also need a way to help explain the customisable nature of the product, highlighting the options available – this led to the creation of the Design Line which uses the key line graphic to take the architect on a customising 'journey'.
A succinct set of brand guidelines were produced, along with product brochures, leaflets, van livery and a website.
With the target audience primarily being architects, the brand had to appear slick and contemporary, with a bias on large photography to highlight the product. The client also need a way to help explain the customisable nature of the product, highlighting the options available – this led to the creation of the Design Line which uses the key line graphic to take the architect on a customising 'journey'.
A succinct set of brand guidelines were produced, along with product brochures, leaflets, van livery and a website.
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/308586f1-f63d-404e-b132-e3266b6b7f05_rw_1200.jpg?h=d0681c8bb27321d452425ad1039fdf28)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/40d0c8d6-8e58-498d-aeca-0ac287828d90_rw_1200.jpg?h=e82639d595b46eebe737c834f2e7b313)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/7bec45ac-4778-4c09-a40c-88593adaf38d_rw_1200.jpg?h=e4f74335dd407d0d06d9c23a70b24a48)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/cab7a88b-abb6-45a5-9e74-c765eee070e7_rw_1200.jpg?h=a254c65c61aa0dbb3193bf740a16ff98)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/9c98ce14-920b-4024-ba0e-02afef288dc2_rw_1200.jpg?h=c424e31d937c4bfeeddbc152d10af009)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/eaa7b750-400a-4727-bd8a-ef54c8a6cfc5_rw_1200.jpg?h=8de639c2f928adde13dd2954d0805370)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/4a6dfa06-f451-4c5f-80c6-72a064b70ba0_rw_1200.jpg?h=4b174ccafcbeaadf5cbe2460474d49a6)