Contempo
Branding
Branding
An engineering company had launched a range of balustrade products under the name of Contempo. They required a branding solution that tied 4 distinct ranges together and to help illustrate their customisable characteristics.
With the target audience primarily being architects, the brand had to appear slick and contemporary, with a bias on large photography to highlight the product. The client also need a way to help explain the customisable nature of the product, highlighting the options available – this led to the creation of the Design Line which uses the key line graphic to take the architect on a customising 'journey'.
A succinct set of brand guidelines were produced, along with product brochures, leaflets, van livery and a website.
With the target audience primarily being architects, the brand had to appear slick and contemporary, with a bias on large photography to highlight the product. The client also need a way to help explain the customisable nature of the product, highlighting the options available – this led to the creation of the Design Line which uses the key line graphic to take the architect on a customising 'journey'.
A succinct set of brand guidelines were produced, along with product brochures, leaflets, van livery and a website.
