Climbing Centre Group
The Climbing Centre Group needed to create a consistent visual identity across its many centres. Each centre had been creating marketing materials internally for several years producing a distinct lack of consistency and no overall brand look-and-feel.

Atkinson Roberts Creative devised a versatile visual identity that could be adapted for each centre using centre specific brand colours. This provided a dynamic and engaging tone that made them stand apart from their competitors. 

After creating the look-and-feel, Atkinson Roberts Creative rolled-out the visual identity across signage, internal comms, posters, leaflets, point-of-sale and print advertising.

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