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Climbing Centre Group
Branding
Branding
The Climbing Centre Group needed to create a consistent visual identity across its many centres. Each centre had been creating marketing materials internally for several years producing a distinct lack of consistency and no overall brand look-and-feel.
Atkinson Roberts Creative devised a versatile visual identity that could be adapted for each centre using centre specific brand colours. This provided a dynamic and engaging tone that made them stand apart from their competitors.
After creating the look-and-feel, Atkinson Roberts Creative rolled-out the visual identity across signage, internal comms, posters, leaflets, point-of-sale and print advertising.
Atkinson Roberts Creative devised a versatile visual identity that could be adapted for each centre using centre specific brand colours. This provided a dynamic and engaging tone that made them stand apart from their competitors.
After creating the look-and-feel, Atkinson Roberts Creative rolled-out the visual identity across signage, internal comms, posters, leaflets, point-of-sale and print advertising.
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/27ac198c-129d-4cdc-a6cb-7fa5b59452b1_rw_1200.jpg?h=4466fa3fa99b28fc0088984f628ec609)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/27ae93ba-5aff-432d-8072-330250247f57_rw_1200.jpg?h=8761c0b5f9add4dce3c07553e83b025f)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/0692cdbd-77d9-4b17-a483-34bc84056cb7_rw_1200.jpg?h=fd8bf9d0d7f3f8a968653fb589db5c6a)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/ecf9af22-9c39-47e6-a247-72c59071bcbd_rw_1200.jpg?h=3de8c01da809a5d9be3476fe2275089a)
![](https://cdn.myportfolio.com/18567c4c-857a-4083-9ac2-782e18fcebe1/a05dde5b-64bb-4e44-b88b-31a4991f5abb_rw_1200.jpg?h=287dab9b892f2aca6fdb891498b6a851)